Q&A: From sports news to the Good News

Meet Mark Haas, the new Public Relations Director for the archdiocese

Aaron Lambert

Mark Haas thought he would be a sports anchor for much of his career. God had other plans.

Now, Haas is the new Director of Public Relations for the Archdiocese of Denver — a position that the communications office for the archdiocese has never traditionally had. Haas has enjoyed a fruitful career as a TV sports anchor — including a four-year stint on CBS 4 here in Denver — and brings a unique skillset to the archdiocese.

So how did Haas go from being a sports anchor covering the Denver Broncos on Super Bowl 50 to the director of public relations for the Archdiocese of Denver? We sat down with him to find out.

Denver Catholic: What sort of background do you come from?

Mark Haas: I grew up in Fort Collins and became very interested in the combination of sports and media, so I wanted to create a career out of that. I went to the University of Southern California, and then spent the next 12 years working my way through small television markets, with stops in St. George, Utah, Los Angeles, Bakersfield, Calif., and then four years here in Denver at CBS 4. I’ve spent my career working on the media side, so I have an understanding of how newsrooms work and I’m hoping that in this role, knowing how journalists work will help me to spread the stories and message of the Church in northern Colorado.

DC: How does a sports anchor end up as a PR director for the Catholic Church?

MH: I was born and raised Catholic, and like a lot of young adults, I went through some ups and downs in terms of my faith, but in the tough times, I’ve always been drawn back to a relationship with the Church and with God. Especially within the last year – I thought I was going to have a long career doing sports television. It was something I liked, it was something I enjoyed, it was something I thought I was good at. But I was faced with an unexpected job loss, and looking at what was important to me in terms of staying in Colorado, starting my family here and wanting to find a career that had value, I really turned the situation over to God. To best of my ability, I said, “Whatever you have planned for me next, I’ll do.” Through a long process of applying for jobs, interviewing for jobs, and trying to figure out what my skills could translate to, I ended up at the archdiocese and found a group of people that saw some value in my previous experiences and how I could translate them into some new experiences. There was a disappointment in leaving a career I loved, but there is excitement now in getting to start a new chapter and work for my Church and work in a capacity where I can better live and grow my faith.

DC: What are your goals as the PR director for the archdiocese?

MH: I think that for a long time local news coverage, in general, focused mostly on negative stories, but I’ve seen that start to change and local media give more attention to positive stories, and is there any better news than the news of Jesus Christ? My goal is to help highlight some of the great things that are happening in the Catholic Church and to make sure people are aware of the services that are offered by the Catholic Church.

I’ve also seen in my career, that many people have a negative opinion of the media and are hesitant to trust them, but it’s been my experience with the reporters, anchors and journalists I’ve worked with that they sincerely want to do a good job – they want to tell fair and truthful stories. So, my goal is to bridge the gap and be a great liaison between the media and Catholic Church, helping the local outlets do their job, and inviting them to tell our great stories.

DC: Who’s the most famous person that you’ve met?

MH: Peyton Manning. Peyton was very smart with the media and he knew how to avoid questions that he didn’t like. During tough times with the Broncos, he had a way of making a joke that we would all kind of bite on and that would become the headline as opposed to talking about the struggles with the team. He was very skilled – but professional – with the media.

COMING UP: Past 25 years remembered, next 25 anticipated at More Than You Realize conference

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“Be not afraid!”

This was the rallying cry at the Aug. 11 More Than You Realize conference, echoing the very same call St. John Paul II gave exactly 25 years ago when he visited Denver for World Youth Day in 1993.

Over 5,000 faithful from across the Archdiocese of Denver filled the seats of the Budweiser Events Center in Loveland at what was the largest Catholic gathering in Colorado since WYD ’93. The all-day conference was presented in both English and Spanish tracks, featured a dynamic lineup of renowned Catholic speakers, and culminated in a powerful commissioning Mass.

The name More Than You Realize and consequently, the logo resembling an eyechart, stems from the idea that almost everything may appear a certain way at surface level, but upon closer inspection, it can be more than one realizes and seen in a different light. This is especially true when it comes to the Catholic Church.

Over 5,000 gathered at the Budweiser Events Center Aug. 11 for the More Than You Realize conference, which celebrated the last 25 years since World Youth Day in Denver and looked to the next 25. (Photo by Jason Weinrich)

In planning for nearly two years, pastors from each parish of the archdiocese hand-picked those parishioners and members of their community who they wished to attend the conference, which revolved around the idea of discipleship. Through engaging videos and talks given by speakers such as Chris Stefanick, Luis Soto and Dr. Edward Sri, attendees were invited to join a new movement of discipleship within the archdiocese, echoing the one sparked 25 years ago at World Youth Day.

“[I] had a great rejuvenating time at the More Than You Realize Conference,” said Alex Martinez, a parishioner at St. Pius X Parish. “I am excited to see the MTYR movement take shape.”

Brenda Garrett, a parishioner of the Cathedral Basilica of the Immaculate Conception said, “It was an amazing event, so blessed my pastor Father Ron from the Cathedral Basilica sent me. I am so proud to be part of this movement.”

The key to evangelization

Cardinal J. Francis Stafford spoke before Mass began about the impact of World Youth Day 1993 and the challenges the Church faces today.

“What does the summer of ’93 teach us about our present circumstances in 2018?” the cardinal asked. “The Holy Spirit was sent out in a special mission to our Church in 1993. The power of that sending was unexpected and disorienting to me as archbishop and to most others.”

Cardinal J. Francis Stafford speaks during the More Than You Realize conference. (Photo by Jason Weinrich)

But despite urban violence, threats of boycotts, organized protests and other issues prior to World Youth Day 1993, “a fundamental change took place in the Church of Denver,” said Cardinal Stafford, “but not only here — among the young people who came throughout the world, [and] even the Holy Father.

“Above all, our Church was transformed,” he said.

Cardinal Stafford said that to evangelize those who don’t know the Gospel, we first need “…a deep awareness of the delight of the Father taking in each of us as baptized men and women,” he said.

“I would urge you to think deeply and to pray deeply about realizing how delighted God is in you — each of you — because you are received by the Father as being [part of] the body of his Son, who is beloved.”

‘Jesus is much more than you realize’

In his homily given in both English and Spanish, Archbishop Samuel J. Aquila also touched on what World Youth Day 1993 means for us today.

“The world likes to tell us many things about ourselves,” he said, “and not many of them today are good or uplifting. Just look at the distorted image of beauty that is prevalent today, let alone the distortions of what it means to be a human person…

“The devil is certainly having a field day in a world that has abandoned God, and even in some members of the Church who have a weak faith in Jesus,” he said.

But despite similar issues taking place in 1993, the pope brought to Denver a message of hope.

Archbishop Samuel J. Aquila celebrates the commissioning Mass that closed out the conference. (photo by Andrew Wright)

“When St. John Paul II spoke to the youth gathered for the prayer vigil on Saturday night at Cherry Creek State Park, he reminded them that God and a much bigger role for them to play in history,” said Archbishop Aquila.

That message is just as important today, within an archdiocese and Church that stand at a crossroads, the archbishop said.

“We have an opportunity to make a major impact for Jesus Christ, even as the surrounding culture is becoming less Christian.”

The pope opened the doors for those who attended to become greater disciples of Christ — not just directly after World Youth Day, but forever.

“St. John Paul II believed in retrospect that a revolution had taken place in Denver,” said the archbishop. “We, today, are the inheritors of this spiritual revolution, and we must not be afraid to put out into the deep to let our nets down for a catch.

“Jesus is much more than you realize. The Church is more than you realize. And your role in the plan of God is much more than you realize or [can] even imagine,” he said.

“And so, I beg you as your shepherd today to open your hearts to Jesus and speak heart-to-heart with him who loves you most.”

Aaron Lambert, Moira Cullings and Vladimir Mauricio-Perez contributed to this report.